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Jack Daniels Campaign
Make It Count is a cross-channel global campaign by Jack Daniel’s that launched in November 2021. The campaign had a brand positioning narrative that inspired consumers to live boldly and enjoy the ride. It aimed at tapping into culture and showcasing a new way of thinking for the world class, legacy brand. Zilojo was tasked with localizing the Global campaign in the Kenyan market.
By: Zilojo
19 Sep 2022
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Jameson Live Pernod Record
Jameson faced the challenge of connecting with its consumers because they were brand fluid. In order to create loyalists who could become advocates for the brand, Jameson invited the American award winning rapper BOB to be the main act in the Jameson Live event in Kenya. Zilojo was tasked to create awareness about the concert and further entrench the brand’s connection with culture and the whisky drinking experience.
By: Zilojo
19 Sep 2022
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Guinness Smooth launch KBL
Guinness Smooth, the new expression of Guinness was launched in 2019. Zilojo had the role of creating awareness and educating consumers on the new product, creating digital communication with the aim of engaging and recruiting the multicultural millennial.
By: Zilojo
19 Sep 2022
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Final 11 Campaign Suntory East Africa
Lucozade was perceived as convalescent aid product. The brand wanted to break this perception by positioning itself as lifestyle product focusing on fitness and gaming as the main brand pillars.