Auto Express 'XtraSure Campaign'
AutoXpress is a leading auto parts and accessories dealer in Kenya. They pioneered the first tyre damage guarantee in Kenya protecting car owners against whatever your tyre would meet on the road.
Above the line
We delivered a campaign showing car owners that anything could happen to their tyres, and if they bought them from autoXpress they needn't worry about replacing it, as autoXpress would cover the cost. Using catchy headlines talking about the things that could happen to your tyre, we came up with the brilliant concepts below.