When Suntory launched their Ribena and Lucozade PET bottles in Kenya, the challenge was to create impactful, new visual communication for these distinct formats. As there were no existing visual assets for the new PET bottles, the success of the launch depended on compelling artwork that would instantly resonate with consumers and effectively introduce the new packaging. Our understanding was that high-quality, recognizable visuals were crucial for cutting through market noise and ensuring the new products gained immediate visibility and consumer interest, especially across diverse advertising platforms.
Zilojo addressed this by leading the design of the core key visual artwork for both brands. This involved comprehensive in-house product photography and videography of the new PET bottles to capture pristine visuals. We then crafted dynamic key visuals, prioritizing legibility and strong brand presence, and oversaw their strategic adaptation for various advertising assets, including large-scale billboards. This process ensured consistent and impactful brand messaging across all consumer touchpoints.
The impactful artwork played a significant role in the successful market entry of Ribena and Lucozade PET bottles in Kenya. The campaign achieved widespread visibility and immediate brand recognition, effectively introducing the new packaging to a massive audience. The clear and compelling designs ensured that the message of convenience and modernity was effectively communicated, directly contributing to increased consumer awareness and driving initial interest in the newly launched products.