Jameson Live Pernod Record

05/29/2023 18:01:36

By: Zilojo

CAMPAIGN SUMMARY: Jameson faced the challenge of connecting with its consumers because they were brand fluid. In order to create loyalists who could become advocates for the brand, Jameson invited the American award winning rapper BOB to be the main act in the Jameson Live event in Kenya. Zilojo was tasked to create awareness about the concert and further entrench the brand’s connection with culture and the whisky drinking experience.

TARGET AUDIENCE: Young adults between the age of 18-25

SOLUTION: To give the experience home for its fans and allow them to engage and feel the excitement of the event, we developed a platform that served as a virtual town hall and a used social media channels to create conversations and drive traffic to the website. We also amplified the event on all social media channels