Make It Count is a cross-channel global campaign by Jack Daniel’s that launched in November 2021 targeting millennials between 18-29 years. The campaign had a brand positioning narrative that inspired consumers to live boldly and enjoy the ride. It aimed at tapping into culture and showcasing a new way of thinking for the world-class, legacy brand. We were tasked with localizing the Global campaign in the Kenyan market on Facebook, Twitter, Instagram, and YouTube.
Championing creativity, we partnered with 8 of the hottest young content creators in Kenya to create an entertaining and inspiring docuseries about what it means to make it count.
The campaign brought to life the new vibrant energy of the brand and performed really well in the digital space