CAMPAIGN SUMMARY: Hop House 13 wanted to tap into relevant occasions via the food culture in Kenya. As food was already trending, the brand wanted to amplify itself through food pairing and showcase HH13 as a beer brewed by friends, for friends.
TARGET AUDIENCE: Young adults between the age of 18-25 who enjoy the finer things in life
PLATFORMS: Facebook, Twitter, Instagram, and YouTube
SOLUTION: Through strategic partnerships, we partnered with popular chefs and content creators who embody the DNA of HH13 and created a video series that showcased how Hop House 13 can be incorporated into recipes or curate palate pairings. Through the content, the brand was able to demonstrate how it can bring delicious meals to life