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Jack Daniels Campaign

05/29/2023 17:56:53
By: Zilojo

CAMPAIGN SUMMARY: Make It Count is a cross-channel global campaign by Jack Daniel’s that launched in November 2021. The campaign had a brand positioning narrative that inspired consumers to live boldly and enjoy the ride. It aimed at tapping into culture and showcasing a new way of thinking for the world class, legacy brand. Zilojo was tasked with localizing the Global campaign in the Kenyan market.

TARGET AUDIENCE: Millennials between 18-29 years

SOLUTION: Championing on creativity, we partnered with 8 of the hottest young content creators in Kenya to create an entertaining and inspiring docuseries about what it means to make it count. The campaign brought to life the new vibrant energy of the brand and performed really well in the digital space